Founded in the spring of 2019, VIAM is a luxe artisanal brand from India, designed for a truly global audience. We aspire to craft fantastical pieces that seamlessly blend Indian craft sensibilities with modern tailoring and construction techniques. 

At VIAM, we believe luxury is not reserved for special occasions—it’s an everyday indulgence.

To bring this vision to life, we collaborate with some of the finest artisans in the country, celebrating India’s rich craftsmanship and heritage textiles. Our in-house print design team draws inspiration from whimsical florals and abstract motifs. These prints, sometimes paired together or used independently, serve as the starting point of each collection, setting the tone and mood for the season.

Every season, we also meticulously develop embroideries that mimic natural textures. Predominantly tonal, our embroideries incorporate techniques like intricate cutwork, print appliqués, and detailed threadwork. Our silhouettes range from effortless A-line day dresses and tailored jacket sets to modern lehengas, showcasing bold construction and refined structure.